Course
General Information
| Course Id | PMT15056 |
| Course | Digital Marketing |
| Curriculum | S1 PEND. MATEMATIKA 2024 |
| Credit | 2 |
| Course Type | elective |
| Description | This course provides an understanding of the world of modern marketing through digital media such as websites, e-commerce, social media and other electronic media as well as providing skills in designing promotional media in digital form, along with its applications. This course emphasizes designing promotional media designs by applying design principles, as well as digital promotional strategies for various marketing purposes for products and services effectively and appropriately. Topics studied in this course include: Digital Marketing Concepts, Introduction to Digital Platforms, Digital Marketing Strategy, Search Engine Optimization (SEO) Concepts, Online Marketing Using Social Media, Marketing Using Electronic Mail (Email Marketing), Pay Per Click Advertising ( PPC) and online advertising, e-commerce, digital content marketing, marketing via mobile devices, marketing via blogs, online market research, and digital marketing in the future. |